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Try and jog your memory a little to discover and appreciate this major Internet secret for blog success. Think back to the last great movie you saw or book you read. How did you end up seeing the movie or purchasing the book? Did you respond best to the ads or did you make your move because of the recommendations you got from others who had seen the movie or read the book?

Or alternatively, what would you trust, an advertisement or a recommendation, even if it is from a stranger?

The answer is rather obvious and it tells you why sites like Amazon.com have been such a huge success. Folks mostly buy books at the recommendation of others that seemingly have the same taste and inclinations as they do.

Our little experiment also tells you why PR is always so much more effective than advertising. A small favorable mention in a newspaper article or on the TV news show is often much more valuable and effective than dozens of expensive advertisements placed in the media.

It also tells you why affiliate programs have rapidly grown online into the multi-billion dollar industry it is today. It?s much easier for me to refer you to another site or product than it is for me to try and sell you my own products and services.

Imagine the sort of power and effectiveness that you can harness from having other blogs out there commenting on your product or service? Actually quite a number of leading online businesses are already cashing in big on this little secret that should actually not be a secret at all. Have you heard of folks talking about leading entrepreneurs seeking out bloggers to blog about them and their businesses? It is quite common these days and some of the names being associated with this practice are big online names like Microsoft founder, Bill Gates.

So what do the big boys know that the rest of us are slow to grasp? One obvious answer is the power of blogs and especially the power of recommendations and referrals from other people?s blogs.

You can go one step further and have a valuable article giving out useful tips on a hot subject that relates to the site that you want to refer people to. The advantage with this sort of article is that it is bound to get a much wider readership which means that at the end of the day, it will end up registering many more referrals to the targeted site. There are however a few secrets to making referrals effective which you should acknowledge.

Christopher Kyalo is a successful online writer and entrepreneur. Read the rest of this article at his Blog profits blog.

For centuries marketers have known and respected the power of referral marketing. The truth is that it is referral marketing that really lifts a product to sensational success.

This is why entrepreneurs have always tried to use a wide range of different techniques to trigger off massive referrals. They have done this with the full understanding that with a useful product or service, one needs only a small spark to ignite the flame and power of referral marketing and open the floodgates of orders.

The web is a natural when it comes to referral marketing and blogs are the ultimate referral marketing tool. They have actually become the sensation they are today through linking to one another (if linking is not referral marketing, I don?t know what referral marketing is.)

Online Evidence of The Power Of Referrals

Proof of the efficacy of referral marketing on the net is easy to find. This is one of the reasons why it is easier to make money from being an affiliate online than by starting your own brand new business. It is of course much more convincing for you to point folks to another site (send them referrals) than it is trying to sing your own praises.

Since the early days of Amazon.com, affiliate programs have taken off in a hurry to become the multi-million dollar online industry they are today.

Offline the same truth of the power of referral marketing has held true for centuries. This is why Public Relations and mentions in the media still get you a much higher response than an advertisement.

Blogs ? The Ultimate Referral Tools

Enter blogs and marketers have in their arsenal a weapon like no other that they have handled previously. Blogs are a referral tool and an advertising medium rolled into one.

For instance by simply getting a writer to launch an independent blog on a popular subject related to your product or service, you can end up with huge targeted traffic and a source that generates a steady flow of hot sales leads for your enterprise.

Blogging Techniques That Will Open The Flood Gates For You

Building up traffic to a new blog is not too difficult and there are various ways of doing this, which can be used separately or combined. You can get one or two major blogs or sites related to your blog topic to link to you, or you can use carefully selected keywords targeting popular but less-competitive search terms.

Once they have the traffic, all a blogger needs to do is give out useful, interesting information that will give them a good excuse to mention you or your product or service. This should be done in such a way that prospects will find it difficult not to bite and visit your site or even make a purchase.

Christopher Kyalo is a successful online writer and entrepreneur who is helping businesses all over the world to make more creative use of blogs and thus generate huge extra profits. Visit his Blog profits blog for more valuable tips, information and details.